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Molson Coors working to reverse market share losses for Coors Light | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Molson Coors Brewing Co. is pulling out the stops to kickstart sales of Coors Light, its flagship brand that has been losing market share in Canada.

The beer performed a little better in the second quarter but sales volumes still decreased by low single digits.

http://www.marketingmag.ca/brands/molson-coors-working-to-reverse-market-share-losses-for-coors-light-121580
 

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